Case Study 1: Yorkshire Bakery – 0 to 12K Followers with Pure Organic Growth

The Challenge:
A family-run bakery posted daily but had:

• 287 followers (mostly employees/family)
• 2-3 likes per post
• Zero online orders

Our Social Media Management Strategy:

1. Content Revolution:
   • Monday: “Behind-the-Scenes” baking videos
   • Wednesday: Customer spotlight (UGC reposts)
   • Friday: “Guess the Ingredient” polls
2. Engagement Protocol:
   • Responded to every comment within 30 minutes
   • Created weekly “Ask the Baker” Q&A threads
3. Community Building:
   • Partnered with local food bloggers for takeovers

The Growth Timeline:

• Month 1: 1,200 followers (+318%)
• Month 3: 5,800 followers
• Month 6: 12,400 followers

Business Impact:

🍞 Online orders: 0 → 45/week
📸 User-generated content: 200+ customer photos tagged
📈 Foot traffic: 25% increase on promoted days

Case Study 2: Liverpool Plumbing – £25K in Leads from Strategic Facebook Management

The Problem:
A 20-year-old plumbing business relied solely on word-of-mouth, with:

• A Facebook page last updated in 2019
• No clear call-to-action
• Missed customer messages

Our Transformation:

1. Profile Optimization:
   • Added “Book Now” button
   • Created service-specific photo albums
2. Content Strategy:
   • “Emergency Tip Tuesday” posts
   • Before/after job carousels
3. Messenger Automation:
   • Instant response to “urgent plumbing” keywords

Engagement Growth:
📱 Message response rate: 12hrs → 9 minutes
👍 Post engagement rate: 0.7% → 8.3%

Lead Generation:
🚿 Direct leads: 3/month → 17/month
💰 Average job value: £380 → £520 (upselling via social)

Case Study 3: Leeds Fitness Studio – Facebook Group That Sold Out Classes

The Struggle:
A boutique gym’s Facebook Group had:

• 200 “members”
• 90% lurkers
• Zero conversions

Our Community Management Approach:

1. Content Pillars:
   • Motivation Monday: Member progress stories
   • Workout Wednesday: Exclusive video tutorials
   • FAQ Friday: Trainer live Q&As
2. Gamification:
   • 30-day challenge with progress badges
   • “Member of the Month” features

Community Growth:
💬 Daily comments: 2 → 85
📈 Group membership: 200 → 1,100 (450% increase)

Business Results:
💪 Class occupancy: 45% → 98%
📅 Waitlist implemented: 12-15 people per session